As much as DoiT needed a new brand identity and messaging, it needed a proper website. The site that existed at doit-intl.com prior to November 2022 lacked not only imagination and impact, but also basic function. There were no content journeys, no resources hub, no clear navigation path and endless dead-end pages. As we got […]
The Max Azria collection evokes a natural, artistic elegance. Beginning in the spring of 2009, this brand sought out artists who represented its graceful, feminine sensibility to feature in its seasonal ad campaigns. Gold-medalist Nastia Liukin launched the tradition in a widely acclaimed campaign that years later remains representative of the brand. These are the […]
In 2015 the life sciences pioneer Fluidigm introduced Polaris, a machine that enabled scientists to combine acute dose-response and time-course studies with complete molecular readouts in order to fulfil a wide range of functional genomic applications. This was a revolution in genomic and biological studies, one that let the scientific community take a collective step […]
In 2015, life sciences leader Fluidigm introduced Juno, a revolutionary instrument that enabled new levels of productivity and efficiency in next-generation sequencing (NGS) library preparation, gene expression analysis and genotyping by allele-specific PCR. But what really made headlines (and helped get Juno named on of the 25 Best Inventions of 2015 by Time Magazine) was […]
Each season the Max Azria brand identifies an aesthetic inspiration that informed everything from the colours to the textiles used to create its runway collection. When the time came to introduce the new season to the world, a brand book was created to reveal the ad campaign images and articulate the creative inspiration behind the […]
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