In 2015, life sciences leader Fluidigm introduced Juno, a revolutionary instrument that enabled new levels of productivity and efficiency in next-generation sequencing (NGS) library preparation, gene expression analysis and genotyping by allele-specific PCR.
But what really made headlines (and helped get Juno named on of the 25 Best Inventions of 2015 by Time Magazine) was the sleek design and intuitive UX developed by Fluidigm engineers and renowned industrial designer Yves Béhar.
It was the beginning of a new aesthetic journey and brand mission for Fluidigm, one that changed the look of major research laboratories everywhere for the better.