The Max Azria collection evokes a natural, artistic elegance. Beginning in the spring of 2009, this brand sought out artists who represented its graceful, feminine sensibility to feature in its seasonal ad campaigns.
Gold-medalist Nastia Liukin launched the tradition in a widely acclaimed campaign that years later remains representative of the brand. These are the words that introduced the campaign:
Inspired by movement and modern dance, the Spring 2009 Max Azria collection explores individual expression through effortless elegance. Pared-down silhouettes are given life with graceful draping, while a luminous palette of shaded neutrals reflects the impassioned spirit of the modern woman.
Conveying the freedom and inspiration of this collection required someone iconic — someone timeless. While competing at the Beijing Olympics, gold-medalist Nastia Liukin demonstrated the polished artistry, grace and casual elegance that define the Max Azria aesthetic. Nastia’s refined sensibility, captured in the stunning images that fill these pages, embodies the visionary spirit of Max Azria.