To introduce its new brand identity and mission as a biotechnology company dedicated to the passionate pursuit of what’s possible in life sciences, Fluidigm tapped motion artist Emrah Gonulkirmaz to create a dynamic visual expression of their vision. I wrote the words he set in motion, which became the anthem for the company:
We are creatures of change, evolved over lifetimes
It’s a complex journey, but together
We can seek understanding
Engage one another in inspiration and ideas
Simplify the quest to find a new way forward
Declare ourselves explorers of the limitless unknown
And move beyond change
To ignite a revolution.
View Emrah’s ‘Director’s Cut’ here:
COCOYAY 