Whoever said “if I had more time I would have written you a shorter letter” may have been a SaaS copywriter. Attempting to capture the depth of an innovative, comprehensive technology solution and clearly communicate its value to potential customers on a global scale in a concise, easily digestible collateral piece is a true challenge. […]
LSM is a little company with a big, strong, never-quit heart. They make balers used by major companies and little corner shops all around the world to help better manage their waste and recycling. As part of their rebranding project in 2016, I created a series of brief ‘free guides’ to be downloaded from their […]
A leader in life science technology, Fluidigm designs, manufacturers and distributes laboratory machines that enable researchers to look deeper into biological and genetic mutations, to better understand and treat disease. This ad campaign was designed for the immuno-oncology sector and highlighted the ability of Fluidigm’s C1 system to identify single cells within a larger cell […]
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